Oprah Winfrey and Dwayne Johnson pledged $10M for Maui wildfire survivors. They gave much more.

The Entertainment Industry Foundation says the People's Fund of Maui, an initiative started by Oprah Winfrey and Dwayne Johnson to benefit survivors of the wildfires in Maui, has given away almost $60 millionFILE - Dwayne Johnson attends the world premiere of"Black Adam" in New York on Oct. 12, 2022, left, and Oprah Winfrey appears at the Essence Festival of Culture in New Orleans on June 30, 2023.

When Winfrey and Johnson launched the People's Fund for Maui, which benefitted people who lost their homes in the wildfires, they committed $10 million and asked others to join them. At the time, the request was met with some criticism, given especially Winfrey's wealth and extensive estate in Maui. In September, Winfrey posted a video on social media thanking supporters, saying, “Your generosity, I guarantee you, is going to touch the lives of many families.”

Many nonprofits and government programs now use direct cash transfers, including others in Maui, following disasters. “People felt that, in general, there was a tremendous outpouring of generosity by individuals and community groups and I think that Oprah and The Rock fell into that category,” he said.

The foundation followed a disaster response plan it had crafted in 2019, in anticipation of a possible catastrophic event. It has paid out $89 million in grants so far, purposefully directing the majority of its support toward recovery and stabilization efforts which will extend over months and years. This is the work that direct cash transfers won't address, including providing services, strengthening social support systems and rebuilding with the next potential disaster in mind.

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