'Is the love to you by your fans not enough? Why did you choose to betray the fans? Please apologise directly. Otherwise, you will see a decrease in album sales and empty concert seats.' This was the message driven, on an electronic sign, to the headquarters of SM Entertainment in Seoul, South Korea, according to media reports in the country.
But there isn't 'one unified way all K-pop agencies seem to approach this', she adds. In 2018, the stock of record label Cube Entertainment dropped several points after two of their artists, Hyuna and E'Dawn, began dating. It led to them both being removed from the agency's roster.