Created in collaboration with Jeppe Laursen, who famously co-wrote and produced “Born This Way” with Lady Gaga, “Sell Out” was a long time coming for Powers. “ was also one-half of Junior Senior and I had been dancing to ‘Move Your Feet’ since I was a kid,” Powers says. “So it was time to rock.” The track’s concept arrived from a casual chat between the two in-studio. “At one point in the conversation, I spilled and half-jokingly, half-maybe-not told him, ‘I can’t wait to sell out.
Powers kicks things off by directly questioning all his critics: “Oh, does the money make you mad? Oh, does my success make you sad?” Being a “Sell Out” is ultimately more about Powers’ desire to make “everybody feel good” through his music than anything else, though. “It feels right and it should,” he sings above Laursen’s eclectic, weirdo-pop production. “I always told you I would be a sell out, a sell out.
The music video, premiering today, explores America’s many paradoxes. “I guess I’m fascinated by the things people do low-key that society doesn’t expect them to or want them to do based on their public persona or something,” Powers says, explaining the “Sell Out” scenes that highlight this. He first appears as a governor giving a press conference in response to money laundering accusations.
Story by Erica Campbell / Photography by Joaquin Castillo / Styling by Stella Evans / Hair by Chika Nishiyama / Makeup by Julian StollerStory by Shelby Sells / Photography by Walker Bunting / Styling by Danyul Brown / Hair by Amber Duarte / Makeup by Jaime Diaz Story by Shelby Sells / Photography by Walker Bunting / Styling by Danyul Brown / Hair by Amber Duarte / Makeup by Jaime Diaz
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