YouTube celebrates rise of Afrobeats, spotlight on Burna Boy - Vanguard News Nigeria

Addy Awofisayo, YouTube Content Partnerships Manager, Sub- Saharan Africa, said that Burna Boy had become one of the leading musical voices on the African continent and an international YouTube sensation.“The 18-minute documentary, which can be viewed, tells the story of the rise of Afrobeats and the role YouTube has played, through Burna Boy’s eyes.

“This is not the first time YouTube has built a story around Burna Boy. In October 2018, he got an ‘Artist on the Rise’ feature on the YouTube for Artists’ web page. Awofisayo said that “not only does YouTube’s global reach helps break artistes, and brings African music to the world, its audience makes fan content that help amplify the reach of African voices.’’“Cultural movements grow and build on YouTube. African music is the most recent example.

“It has helped in exporting African music to listeners worldwide, enabling collaborations within the global and regional music industry and accelerating the transition to digital for fans on the continent,’’ Awofisayo said.

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