YouTube celebrates rise of Afrobeats, spotlight on Burna Boy

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YouTube on Tuesday launched its spotlight story documentary on Nigerian Afro-fusion singer and songwriter, Damini Ogulu, known professionally as Burna Boy.

Addy Awofisayo, YouTube Content Partnerships Manager, Sub- Saharan Africa, said that Burna Boy had become one of the leading musical voices on the African continent and an international YouTube sensation.“The 18-minute documentary, which can be viewed, tells the story of the rise of Afrobeats and the role YouTube has played, through Burna Boy’s eyes.

“This is not the first time YouTube has built a story around Burna Boy. In October 2018, he got an ‘Artist on the Rise’ feature on the YouTube for Artists’ web page. “For years now, YouTube has played an essential role in the discovery and development of African sound.

 

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