Juliette Binoche on Playing One of the Most Famous Women in Fashion

Since the brand’s establishment in 1910, the name Chanel has become synonymous with luxury goods and haute couture. But in The New Look—the new Apple TV+ series dramatizing the rise of the modern fashion industry in Paris after World War II—Academy Award winner Juliette Binoche hopes to separate legendary designer Coco Chanel from the house she founded.

With more than seven nationalities represented in the ensemble cast, Kessler says he chose to use English as the unifying language for the series’ characters and actors—a creative decision he acknowledged could be jarring to some viewers.“It felt like it would get too confusing if some characters were speaking French and others weren’t,” says the showrunner, who did not want The New Look to be labeled “that French show.

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