Are we more likely to watch a movie if it's going viral?

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Are we more likely to watch a movie if it's going viral?

After the success of Saltburn, May December and other films with viral internet clips, it makes one wonder what gets you to watch a movie, asks Caryn Welby-Solomon.South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism.

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