The Geneva motor show will return next year in a slimmed-down revamped format that will have “the car at the centre”, according to organisers. The long-running Swiss event hasn’t run for the past four years, after the 2020 edition was cancelled due to the pandemic and “uncertainties in the global economy” prevented a 2023 comeback. Geneva International Motor Show recently staged its first event since 2019 with a new Geneva-branded spin-off show in Qatar.
We will put the car at the centre, although we will welcome in the ecosystem around it, such as charging.” Mesquita did acknowledge that the show will be smaller than in previous years and hinted at the challenges of reviving the event after a five-year break. “It’s the first time after the pandemic, so we need to restart the engine, “ he said. “We’re working to have a good quality of exhibitors. That’s the main objective.