TORONTO — Taylor Swift's concert movie is proving to be a fairy tale for Canada's largest cinema chain.
"We found out about the same time as everybody else did when Taylor posted it last night, so obviously we were thrilled and jumped on it right away because the interest has been so strong," said Moore. Swift's concert movie will give fans who couldn't snatch tickets along with those wanting to relive the experience a chance to see her perform for the price of a movie ticket.
Normally, a distributor acts as an intermediary between the studio and the theatre, which then takes a cut of the ticket price. Cineplex chief executive Ellis Jacob has said that if the job action continues beyond the end of the year, it would be problematic for the cinema industry. Some films, including the Zendaya tennis movie "Challengers" and the hotly anticipated "Dune 2," have pushed their premières to next year already.
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