Wednesday at the Geneva Motor Show, Kia unveiled the “Imagine by Kia” concept electric vehicle, giving us a better look at that dash fanned with 21 individual ultra-HD displays teased last weekKia has used the Imagine by Kia to"move away from the rational and focus on the emotional, and embrace a warmer and more human approach to electrification," Kia’s vice-president for design Gregory Guillaume said.
The characteristic Kia “tiger nose” grille was revised into a “tiger mask”, while the body has been reshaped to make the vehicle look like it's in motion, like"the shockwaves you would see if you threw a stone into a perfectly still mountain lake," as described by Guillaume. Though Ralph Kluge, Kia Motors Europe's general manager of interior design, explained that these screens are a"humorous and irrelevant riposte to the on-going competition between some automotive manufacturers to see who can produce the car with the biggest screen," the effect is actually quite striking and is in line with the vehicle's defining motifs.
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