With ‘The Eras Tour,’ Taylor Swift’s empire conquers the movie industry

Last month, Makenzie Rau-Lehmann called her local movie theater in Duluth, Minn., with an unusual but important question: Did it have any restrictions on singing and dancing?

on pace to become the first to make $1 billion in ticket sales, she has infused millions of dollars into local economies every time she toured a new city, she and her fans have causedNow Swift’s empire has come for the movie industry. As the U.S. box office faced a post-summer slowdown and Hollywood’s strikes disruptedand, with more than $100 million in global presales, according to AMC, it’s already one of the highest-grossing concert films in box office history.

The movie also widens the accessibility of the show for fans who haven’t been able to attend the concerts, and couldn’t buy or afford tickets during the now-infamous. They wistfully viewed live streams on TikTok and watched as concertgoers traded friendship bracelets, a Swift concert tradition, and are ecstatic to be part of the Eras Tour lore with the film.Swift’s innovative deal isn’t just a win for fans.

He said even the unique nature of the ticket prices add to the hype: Tickets for adults are $19.89 before tax — a nod to the Swift album title and her birth year — and $13.13 for kids. AMC said in a statement last week that audience demand for the film “has been incredible from the moment it was first announced,” with many fans buying tickets to view the movie in large-screen formats.

“So many people can’t really afford to go to concerts anymore, so I think that this is fantastic that this is happening,” Paterson said. “So many people who appreciate” such performers as Swift and Beyoncé “at least can afford a ticket to the movies.”

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