'Taylor Swift: The Eras Tour' will be a blockbuster — and might shake up the movie business

FILE - Taylor Swift performs during “The Eras Tour” in Nashville, Tenn., on May 5, 2023. Swift is releasing her “Taylor Swift: The Eras Tour” concert film on Oct. 13. FILE -Taylor Swift appears at the American Music Awards in Los Angeles on Nov. 24, 2019, left, and Beyonce appears at the world premiere of “The Lion King” in Los Angeles on July 9, 2019. Both Swift and Beyonce have concert films releasing this fall. FILE - Taylor Swift performs during “The Eras Tour” in Los Angeles on Aug.

It’s arriving uncommonly fast, too, just a little over two months since the SoFi shows. Speed was one reason Swift’s father, Scott Swift, is said to have sought out a direct deal with AMC. Swift produced the film, herself, and, with 274 million followers on Instagram, didn’t need a studio to promote it.has only further brightened the spotlight on the movie. According to ad tracking firm iSpot, TV ads for the film ran only a few dozen times as of Oct.

Dergarabedian believes the two concert films should help lift the North American box office to more than $9 billion in 2023, up from the $7.4 billion of last year and edging closer to the $11.4 billion of 2019. Delrahim believes “Taylor Swift: The Eras Tour” — as a movie distributed by a theater chain, with nontraditional ticket prices — could “fuel new business models to save the exhibitors.”

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