'Taylor Swift: The Eras Tour' will be a blockbuster - and might shake up the movie business

NEW YORK — Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let alone to be crafting friendship braceletsMovie theaters are readying for an onslaught like they’ve never seen before, beginning Friday when “Taylor Swift: The Eras Tour” debuts. The concert film, compiled from several“This is different,” says Marcus. “Take your phone out. Take selfies. Dance, sing, get up, have a good time.

“Innovation comes out of challenging times in this business. We’re seeing a lot of changes, some subtle, some not so subtle,” says Paul Dergarabedian, senior media analyst for data firm Comscore. “It seems like, right now, there are no rules when it comes to being successful.” Delrahim believes “Taylor Swift: The Eras Tour” — as a movie distributed by a theater chain, with nontraditional ticket prices — could “fuel new business models to save the exhibitors.”

These waters are getting choppy. On the same day in mid-September that Warner Bros. dropped the trailer for its $215 million “Aquaman and the Lost Kingdom,” embarrassing documents from the Johnny Depp-Amber Heard defamation trial surfaced on Reddit, creating a new headache for the studio behind the film. Depp fans paid the court fees for …Bridgerton actress Phoebe Dynevor has spoken about why her new film Fair Play's period sex scene is so important.

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