He is now invested in the next stage of India’s media evolution through his partnership with James Murdoch in Bodhi Tree Systems – part of a consortium of investors that are building out the JioCinema streaming service.
“What we believe is that you can create an alternative to television, and I’m not talking about just one streaming service or channel, but delivering the whole range and diversity of content. We think the time is right in India to create an alternative through an app – and that is JioCinema.” “We commission these $250,000 per episode shows – but I struggle to understand why those shows need to be made, unless you want to get invited to celebrity parties, because it does not get you traction,” Shankar said.
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