Kids have already 'normalized' gender roles by preschool, study finds

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So much for the powerful feminist messaging in the new Barbie movie.

Director Greta Gerwig's feminist interpretation of Barbie depicted the fashion dolls as judges, surgeons, naval officers, astronauts and U.S. Presidents in Barbie World, and it resonated. The Barbie movie broke box office records this summer.

"Children at very young ages notice what parents are doing, and simultaneously develop ideas of what is fair, OK and, eventually, what is ideal," she said., researchers surveyed 106 Chinese and 109 American kids aged 3 to 10 and one of their caregivers to get a better handle on who performs more of the common household and child care duties.

These expectations have spillover effects on who gets paid more, who gets hired and who gets to have their career prioritized in the workforce. It's time to shake things up, he said."The best way to promote gender equality is to model it," said Levant.

 

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