What does it take to lure people away from streaming and back into long-vacant movie theater seats? It turns out bubble-gum pink nostalgia, several dozen retail collaborations and omnipresent marketing will do the trick.
Theaters endeavored to make the movie-going experience enticing again through renovations and expanded food and alcohol options. Still, revenue remained lower than before the pandemic: $7.4 billion total gross in 2022, compared with $11.4 billion in 2019, according to Box Office Mojo. Meanwhile, the stars’ public relations tour included Robbie giving a Barbie dream house tour for Architectural Digest magazine and re-creating classic Barbie looks on the red carpet. Gosling showcased his affection for Ken in interviews. The rest of the PR tour was halted by theThe release of “Barbie” was timed well for very-online consumers. The film’s opening on July 21 landed on the same day as the release of Christopher Nolan’s “Oppenheimer” — a biographical thriller about J.
There are more upcoming opportunities to draw in audiences: 40% more wide movie releases are expected in 2023 compared with 2022, according to the National Cinema Foundation.
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