Barbie collector Natasha Philpott poses with her collection in Bradford, Ont., on Wednesday July 19, 2023. THE CANADIAN PRESS/Mark BlinchFew people were more excited than Natasha Philpott when Mattel revealed it had given its blessing for its most prized brand, Barbie, to get the Hollywood treatment almost 65 years after it was born.
Several auction sites show rare, vintage Barbies that recently sold for thousands of dollars, while the Barbie marketing machine -- complete with partners Xbox, Gap, Balmain, Burger King and Zara -- speedily sells out of every conceivable Barbie product."I knew this Barbie craze was coming since last year with the filming of the movie, so I've been anticipating it ... but now everybody's hopping on the bandwagon," she said.
As the movie neared completion and advance tickets went on sale, Philpott noticed prices escalated as much as searches. "There is suddenly this strong demand for all things Barbie, so the regular consumer is buying indiscriminately." "I started seriously collecting in 2018 and this is the most stuff I've ever seen in my life that had Barbie written on it."
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