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Ahead of Barbie movie, Mattel has created a marketing blitz with more than 100 brandsAwash in pink, everyone wants a piece of the Barbie movie marketing mania
Source: globeandmail - 🏆 5. / 92 Read more »
The marketing power of the Barbie movie is something to behold | CBC NewsThe Barbie movie arrives in theatres on Friday, but a tidal wave of hot pink — Pantone 219-C, to be exact — has preceded it. Mattel has inked crossover deals with dozens of companies to promote both the movie and the famous doll herself.
Source: CBCNews - 🏆 2. / 99 Read more »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaPink sauce on that Burger King burger? What about “Barbie-fying' your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.
Source: CP24 - 🏆 30. / 67 Read more »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaPink sauce on that Burger King burger? What about 'Barbie-fying' your pet with sweaters and beds with Barbie motifs? If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool US$2,150.
Source: CTVNews - 🏆 1. / 99 Read more »
Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania - Terrace StandardPink sauce on that Burger King burger? What about “Barbie-fying” your pet with sweaters and beds with Barbie motifs? If that’s too low-brow, perhaps you’d be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150.
Source: TerraceStandard - 🏆 24. / 68 Read more »