If "Barbie" fails to surpass expectations as well, it will flash a warning sign about the vitality of the box office — and add further pain to Warner Bros.' film business.
"This is, sort of, the double-edged sword that sometimes the marketing is so good that it overshadows the movie," Marcus Collins, professor of marketing at the University of Michigan's Ross School of Business, told Yahoo Finance Live. "People get so enamored, so excited about the marketing for the movie that they never show up at the theater.
"Since the core product is the movie, that should draw a little bit of pause for the folks who are putting this thing in the world," he said. Ryan Gosling, left, and Margot Robbie pose for photographers upon arrival at the premiere of the film 'Barbie' on Wednesday, July 12, 2023, in London. According to Box Office Pro,families not showing up due to the movie's more mature focus in addition to a low number of premium screens showing the movie, with "Oppenheimer" and "Mission Impossible 7" dominating that space throughout July.
"That not only lowers Barbie's potential average ticket prices, but — as audiences increasingly favor a premium viewing experience — could have a negative impact on attendance," Box Office Pro chief analyst Shawn Robbins wrote.
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Eater - 🏆 368. / 59 Read more »
Source: artnet - 🏆 522. / 51 Read more »
Source: comingsoonnet - 🏆 578. / 51 Read more »
Source: Variety - 🏆 108. / 63 Read more »