The artist duo Drift has deconstructed Barbie, melting her down and reassembling her as a new small-scale work, just ahead of the release of Greta Gerwig’s highly anticipatedon Instagram of the creative process behind the work, titledThe video begins with Barbie’s disembodied head in a plastic bag, callously labeled “vinyl compound,” before the artists slice her legs apart with a knife to Dua Lipa’s upbeat “Dance The Night” from the upcoming film’s soundtrack.
The artists are seen putting Barbie’s body parts on a scale to weigh them then arranging the materials, molded into rectangular blocks, onto a white surface for installation in a shadow box frame.“Barbie mania has taken over the world in the last 12 months, with anticipation for the new film reigniting this cultural icon,” Drift co-founder and artist Ralph Nauta said in emailed remarks to Artnet News.
“An element of our ‘Materialism’ series is experimenting with themes surrounding nostalgia. And who didn’t grow up playing with, aspiring to be, or even ripping the heads off their Barbie dolls? This artwork explores the phenomenon of the toy which marked a generation.” With the Instagram post, the duo cheekily said: “As part of our ‘Materialism’ artwork series, we deconstructed the iconic toy and can confirm: life in plastic is still fantastic.”
Drift listed the materials for the artwork as “PPE, ABS, Saran , PP, LDPE, nylon vinyl, PVC, polyester, LDPE, epoxy and solvent-based paints” in order from the largest to smallest amount raw materials.The duo has made an edition of five works with two artist proofs, each of which measure 400 by 400 by 75 mm—a noticeably small dimension for Drift.
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