Mattel's 'A24-Type' 'Barney' Movie Is Geared Towards an Adult Audience

You might remember Barney from the friendly television series aimed at a very young audience, where a plush toy came to life and turned into a really tall version of himself. But Mattel has very different plans for the purple dinosaur, according to one executive who works for the company's film division.

COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT "We’re leaning into the Millennial angst of the property rather than fine-tuning this for kids. It’s really a play for adults. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being 30-something, growing up with Barney—just the level of disenchantment within the generation. It would be so daring of us, and really underscore that we’re here to make art.

Darker versions of the children's stories we grew up with are a rising trend, after Winnie-the-Pooh: Blood and Honey debuted earlier this year — Rhys Frake-Waterfield took some of the iconic characters designed to delight kids with heartwarming stories and dropped them into a horror movie targeted at adults. Though it doesn't sound like Barney is expected to lean into horror, McKeon said that he pitched the film as an "A24-type.

Kaluuya is no stranger to sinister stories, as he played the protagonist of last year's smash hit, Nope. Directed by Jordan Peele, the movie followed Otis Haywood Jr. as he tried to save the business his father had established many years prior to the events of the film. As if the difficult market they found themselves in wasn't hard enough to deal with, Otis and his sister, Emerald would soon realize that a creature from outer space was threatening their town.

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