The Gen Art Program will feature two to three generative artists a year, selling their work through blockchain-based methods.Stay updated on Pro Crypto Ecosystems news by locking ACS tokens with The Block.No wallet? No problem. You can set one up for free. We recommend Torus for first-time users.The centuries-old auction house Sotheby's is unveiling a new blockchain-based program for generative artists.
Dubbed the Gen Art Program, Sotheby's will feature the work of two to three generative artists per year in fully on-chain auctions using the generative asset creatorThe auction house will have the first-ever auction for the program on July 26, when it will sell 500 pieces from generative artist Vera Molnár. At 99 years old, Molnár has experimented with algorithms and generative work since the 1960s.
"Generative art has played a central role in the evolution of digital art, and has featured prominently throughout our digital art offerings, including an auction dedicated to gen art in April 2022 which featured Vera Molnár’s debut NFTs," Sotheby’s Head of Digital Art and NFTs Michael Bouhanna told The Block via email.
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