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Sotheby's to Launch On-Chain Generative Art Program Powered by Art Blocks Engine

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.Sothebysverse is launching its Gen Art Program highlighting influential generative artists, powered by artblocks_io. First up is 'Themes and Variations' by Vera Molnár, a personal reflection on her decades-long practice and the introduction of NFTs.

is launching a generative art program this summer, highlighting artists in the digital art field through fully on-chain sales.

The Gen Art Program at Sotheby's will launch on July 26 and will highlight two to three generative artists per year. The first sale will honor generative art pioneer, who is considered by many scholars to be the first female digital artist. Beginning her career in the mid-1940s, Molnar began creating computer art in the 1960s, building out an impressive portfolio that is regularly cited as an influence for modern generative artists such as Dmitri Cherniak and Tyler Hobbs.

 

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