LOS ANGELES : Pixar, the studio that introduced the world to blockbuster franchises “Toy Story,” “Monsters, Inc” and “Cars,” has a problem: an original film it spent seven years nurturing bombed at the box office.
The results represent a conundrum for the animation hits factory, say experts and former employees: How will Pixar launch new properties when moviegoing audiences only have time for well-known characters? To be sure, the challenge for originals is not Disney’s alone. Universal Studios will confront it later this month with DreamWorks Animation’s coming-of-age fantasy, “Ruby Gillman, Teenage Kraken.”
"The generation now flexing their economic muscle were raised on games and anime," Sito said."Their sensibilities and timing are different. Witness the new 'Across The Spider-Verse' movie." "People went for their comfort zone, which is ongoing sagas," said Jeff Bock, senior box office analyst at Exhibitor Relations Co."Pixar trying to drop an original piece like 'Elemental' was always going to be a challenge in the middle of this sequel-fest.”Interviews with four current and former Pixar senior managers depict a studio caught in transition and still finding its way under new leadership.
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