LOS ANGELES :Pixar's animated movie"Elemental" took in roughly $30 million at U.S. and Canadian box offices over the weekend, the second-lowest debut in the history of the acclaimed studio behind the"Toy Story" franchise,"Finding Nemo" and other classics.
Analysts had predicted that"Elemental" would open with at least $31 million at domestic theaters. The $30 million estimate, which will be finalized on Monday, would rank just ahead of the $29.1 million for 1995's"Toy Story," Pixar's first movie."Toy Story" became a global blockbuster that spawned multiple hit sequels.
"Elemental" is set in Element City, where Fire, Water, Earth and Air characters live together. An unexpected friendship between Fire and Water borrows from director Peter Sohn’s relationship with his Italian-American wife, which he initially hid from his parents. "Original IP has a harder time cutting through in the market," Chambers said."At this point in time, it's a very busy marketplace."
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