Skeptical about VR goggles? How Apple and Disney could create the future of entertainment

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Vision Pro's uses that Apple and Disney have presented so far are a bit of a Trojan horse, experts said. Apple’s target audience isn’t consumers; it‘s other companies. Here's what you need to know about the high-tech ski goggles.

Vision Pro does have utility, Au said, but it seems geared more toward productivity than entertainment. The ideal user might be a Disney employee, not a Disney fan.

Having 2D streaming video apps, such as Disney+, integrated early on offers prospective users an easy-to-understand example of what the headset can do, Ross said. More interesting, though, will be the media that creatives make specifically for Vision Pro — content that could only ever exist in an AR format.

But so far it’s not clear what added value the average viewer would get from ditching their TV set to go all-in on Vision Pro, said Amy Webb, chief executive of the Future Today Institute, a consulting firm.

 

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