For Jessica Soho, content still king in age of social media

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Jessica Soho recognizes that technology has reshaped the media landscape and the way journalism is practiced. But just the same, the basic tenets of journalism—“accuracy, fairness, responsibility”—continue to guide her process.

“Who said or who told it better? Which one is true and went through the rigorous process of being proofread, fact-checked, edited or revised? Which one is a random annotation of experience? Mainstream media has the tools and equipment to keep improvising and differentiating itself from social media,” she said.

And of the countless stories the show has featured since 2004, the ones that have made a palpable impact on people’s lives stand out the most for Soho. After their stories were aired, medical help and donations poured in. Daxxen and Ranelyn are now on the mend and determined to get their lives back on track. These stories also received recognition from the New York Festivals, a media and arts award-giving body in the United States.

“I promise to continue sharing my ideas and pitching storylines and program concepts as well as mentoring our production staff. My colleagues will bear me out on this—hindi ako madamot,” Soho said.

 

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