With almost two decades in the Nigerian music industry, Chidi Uzoeshi, the co-founder of Maze Media, has been involved in the careers of popular artistes like Soul-E, G-Xploits, Sexy Steel, Jah bless and a host of others.
The way to improve the industry is for more business-savvy, business-trained personnel to take charge. The era of “accidental managers” is gradually coming to an end. The Nigerian music industry must employ more technically equipped business managers to compete globally and stay competitive.Chidi The real reason songwriters are not being paid their worth is that the three biggest music publishing companies do not advocate for songwriters due to a conflict of interest. The three biggest record companies own the three biggest publishing companies. By current deductions, songs are even more valuable than gold or oil. A classic piece, for instance, is a source of predictable income in an unpredictable world.
If, for instance, they collect royalties from six radio stations on a song, they make no effort to increase the number of the radio playing that particular song to 10 or 14, which otherwise would increase both the value and revenue attached to the song. Besides, over the last 18 years, I have witnessed an unprecedented knowledge gap among artistes and executives alike in a segment of the music business that is otherwise the most lucrative.
Without clearance, Nigerian artistes can’t get the real economic value of these collaborations. Politics is essential to any business, and we must learn the ropes and play the game. The lawyer or manager will also be able to advocate for clauses that can get the labels to keep to every promise made in the contract within the time frames agreed upon. More important than the contract, the artiste must be disciplined and focus on why they were brought to the table. They need to understand that they are in debt once the label starts spending money and that debt needs to be paid back for them to flourish as artistes.
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