T-Mobile’s purchase of Ka’ena Corp. will give it access the budget wireless provider Mint, along with Ultra Mobile and wholesaler Plum. The brands, which already use T-Mobile for their network, will be run as a separate business unit.“I never dreamt I’d own a wireless company and I certainly never dreamt I’d sell it to T-Mobile.” Reynolds said in a The U.S. wireless carrier said Wednesday that it is acquiring the brands’ sales, marketing, digital and service operations.
“Over the long-term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,” Sievert said. “We think customers are really going to win with a more competitive and expansive Mint and Ultra.”
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