The Oscar for 'Naatu Naatu' fans the impossible dreams of India's musicians

Art school students in Mumbai finish up a painting of Indian actors N.T. Rama Rao Jr. and Ram Charan of the movie"Do you knowThat's how Bollywood star Deepika Padukone introduced the energetic live performance of the foot-tapping Oscar-nominated song"Naatu Naatu" from the global blockbuster movie"Naatu Naatu" means"raw" or"rustic" in the local language of Telugu, spoken by some 81 million in southeastern India.

along with Navin Dorai. It's a platform to help independent artists from low-income communities get a foot in the door of show business.But will the win bring more visibility – and opportunity — for Indian musicians? Kadhiravel himself grew up in TP Chatram, a slum in Chennai in a 10 x 10 square foot home. His mother worked as a cleaner, his father did tailoring on a street corner to make ends meet. Their son dreamed of music.

The album garnered 50,000 global views and some people even recognized the rappers. He seemed to be living his dream, composing and rapping the lyrics to 50 popular songs. TV and radio channels were hungry for the content, he says – but they paid very poorly. Unless a musician had a high number of page views, he would earn Rs 4,000 or less for an original song. And to promote his music, he would need to hire a production team—a video editor, a make-up artist, sound and lighting.

The irony wasn't lost on Kadhiravel."People think musicians have glamorous lives. In many cases, we're driven by passion and just looking to survive," he says. "A lot is lost," he says."But this win will inspire and continue to inspire. Sometimes that's all the fuel a dreamer needs."

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The Oscar for 'Naatu Naatu' fans the impossible dreams of India's musiciansA song from the blockbuster Indian film RRR won the Oscar for best song and is now the talk of India's music biz. But will it lift other musicians to — well, not fame but at least financial security? Lucky you didn't write 'the song which identified as Indian'
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