Roderick ‘Deeds’ Ejuetami’s Eyes On The Prize

The concept has evolved over the years to include, for the first time in a long time, African creators and artistes as main characters. We’re seeing this in real-time with Rema, Tems and Burna Boy headlining the NBA All-Star weekend and Olaolu Slawn designing the Brits trophy to the delight of Africans everywhere. A creative…

A creative mind on the scene tasked with the duty of curating important stories around the culture through his art and photography is Roderick Ejuetami, better known as ‘Deeds’. He is behind some of Afrobeats most iconic images capturing great talents such as Wizkid and being behind a majority of the images circulated from Tems’ big night at the 2023 Grammys.

You’ve captured some iconic viral moments in the past. From Wizkid’s million-dollar Wireless headline show to personal candid shots, how do you achieve the ‘perfect shot’ as a photographer?

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