As part of a large change to their pricing model, AMC Theatres will now charge tickets based on the location of the seats across their venues, offering the best seats for higher prices. The theater chain is one of the largest in the world, holding the biggest share of the theater market across the United States.
SCREENRANT VIDEO OF THE DAY As reported by Variety, AMC Theatres is set to change their pricing model ahead of 2023's most anticipated film releases with the introduction of their Sightline initiative. With Sightline, cinemagoers will see seating divided into three pricing options.
AMC Theatres' changes come in the midst of the chain's attempts to recover from the loss of $4.6 billion it endured throughout 2020 due to closures during the COVID-19 pandemic. While AMC has managed to navigate the changing theatrical landscape so far, other chains haven't been as successful, with Cineworld filing for bankruptcy late last year, casting the fate of Regal Cinemas into question; numerous locations across the US have closed recently.
As the world reopened following the COVID-19 pandemic, it is clear that audiences are keen to return to seeing movies on the big screen. This can be seen with a number of films enjoying impressive box office runs in late 2022 and early 2023. Despite this, it has yet to be seen how audiences may respond to AMC Theatres' drastic pricing changes.
AMCTheatres is done any way. This is a last-ditch effort to survive. Movie theaters won't even be around in 5-7 years.
When given the choice...........always get a vibrating seat.
That is so stupid. 😂
Enforcement of seat assignments will be as good as they are for the tricked out vibrating seats. Puhleeze.
Good way to kill an already dying business! Greed is not the answer!
me and friends seats should be cheap, we like to sit up front
Fuck AMCTheatres It’s already hard enough trying to do advance purchasing and sit with your friends but if this is embraced this, NOT streaming, Will be the death of movie theaters. I hear AMC is close to Bankruptcy anyway!
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Cinemark don't you get no ideas.
I can see it now. AMC to close 100’s of theaters. AMC files for bankruptcy. No more AMC. Lol I’ll just go to Cinemark or Regal.
Who looks at the Ticketmaster model and goes, “no, that sounds like a good idea.”
This is really a stupid idea. badmove AMC
Hmmmmm
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