AMC rolls out movie-ticket pricing determined by seat location

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“While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing,” AMC’s Chief Marketing Officer Eliot Hamlisch said.

Movie-theater chain and meme-stock darling AMC Entertainment Holdings Inc. has announced “Sightline at AMC,” with ticket pricing based on sightlines to the movie screen within the auditorium.

The ticket-price initiative offers three different options — standard sightline, value sightline and preferred sightline. Standard seats are the most common seats in an auditorium and are available for the traditional cost of a ticket. Value seats are in the front row, as well as select ADA seats, and are available at a lower price than standard-sightline seats.

MarketWatch has reached out to AMC for additional details on the number of theaters offering Sightline at AMC.AMC describes itself as the largest movie-theater company in the world, with approximately 950 theaters and 10,500 screens across the globe.

 

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Well, if there were any movies worth watching, I might be persuaded to pay over $25 for a couple of seats.

Bullcrap

Soon they’ll have “first class seats”, press a button and have popcorn delivered by a robot.

Who's idea is this?

I like watching movies at home anyways...So thank u for helping me make up my mind..

Airplane stuff. No window seats..

Boycott them.

Boooo

Finally. Too bad I haven’t been to the movies since the “thing” happened. thing

first-of-its-kind ; revolutionary ; clutter-breaking ; out-of-the-box

Prepare for fights in cinemas as people pay for a cheap seat then take a higher priced.

Is AMC is trying to be Ticketmaster?

Just think - Eliot actually went to school to think up ideas like this.

Behold! The death of the movie theater is upon us.

I already won’t pay the ridiculous ticket prices. They will definitely close down now

Charging more money to go to a regular movie theater as a way to entice people to go out

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