landed the lead role in 2022’s shoe epic, trainers were the rebellious support act that gave the orthopaedic soles a run for their money.
And while the likes of Kaia Gerber and Kendall Jenner opted for a comfy, German footbed, there was no escaping last year’s cult trainers: thecollaboration, which saw the streets covered in the brand’s iconic red and green stripes. And somewhere in between all that, a Nike swoosh-shaped tidal wave hit the internet, causing the Jacquemus website to crash several times after the announcement of the collaboration between the two brands. In short: trainers were big business.
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