The new, 5,000-square-foot, multipurpose space functions as an art gallery, with exhibitions changing every three months; an events space, and an office where architects, interior designers and other clients can plan projects and source home decor, furniture and lighting.
Theodore’s works have been created by the Italian glassblowers Ongaro e Fuga; Fratelli Tosi; Luci Italia; Specchi Veneziani; Multiforme; Venice Factory, and Covi e Puccioni.in Milan, demonstrates just how different Artemest is from other furniture and interiors showrooms. Rostagno was originally going to call the website Italy.com, so eager was she to promote the country’s artisans who were having trouble surviving in a fast-moving digital world.
In the beginning, when Credendino was setting up the technology and the logistics side of the business, Rostagno was “going around Italy on trains looking for all the little artisans in nooks and crannies. I was telling them, ‘There’s going to be a website, and we’re going to sell your beautiful things.’ And some of them looked at me like I had two heads,” she says.
Credendino says opening Artemest Galleria was crucial to the development of the brand as it allows the business to “tell many different stories, engage and reengage with clients” and build a like-minded community that’s passionate about, and supportive of, high-end craftsmanship.“E-commerce is always going to be our core but in markets where we already have a strong client base we want to be in the community.
Rostagno says she and Credendino preferred the downtown arty neighborhood to New York’s furniture district because they wanted to focus on the intersection of art and craft rather than pitching themselves as another furniture and interiors store.
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