Drake and 21 Savage Trolled the Media to Roll Out Their New Album

by interrupting the “Jimmy Cooks” video in the middle of Drake’s verse, then holding a conversation for the duration of the video. The provocative clip poked at the notion of rap stardom, as the two stars dived into the fishbowl to prove a point: Fans watch rap videos for outsized exploits, but “Jimmy Cooks” showed two rap stars nestled in mundanity.

Drake knows exactly what strings to pull to go viral, and he’s been doing so throughout the 2010s. He did a test run of thespoofs during Lil Yachty’s “Oprah’s Bank Account” video, where he had a mock interview with Yachty, dressed as “Oprah,” poking fun at his pre-beard years. His album covers have also long been ripe for viral remixing; most recently, his emoji-tilealbum had businesses and sports teams worldwide putting their spin on the cover in an effort to seem chic.

The Howard Stern clips are as outrageous as one would expect a Stern interview to be, but he wasn’t even involved. 21’s bag oftricks was expertly random; the dreidel in his bag elicited discussion on his intent in light of recent Kanye and Kyrie controversies. The most prominent artists know they’re a valuable part of the artist-media relationship because they can reach fans without the outlet.

The first step in successfully pulling off the ruse was that they were big enough for it to be believable. Drake and 21 could get any of the placements they spoofed, which makes their subversion clever, but it will be annoying if up-and-coming artists start stealing brands’ series’ to attach themselves to outlets that don’t cover them.

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Drake & 21 Savage — Her Loss Rich Flex — best transition Major Distribution — best flow Privileged Rappers — best production Spin Bout U — most catchy Broke Boys — piano transition Hours In Silence — best vibe Middle of The Ocean — best song 3AM on Glenwood — most authentic

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Drake and 21 Savage Trolled the Media to Roll Out Their New AlbumThe rollout for the duo’s latest release, ‘Her Loss,’ spoofed ‘Vogue’ covers and Howard Stern interviews. Turns out, it was all the promo they needed Drake & 21 Savage — Her Loss Rich Flex — best transition Major Distribution — best flow Privileged Rappers — best production Spin Bout U — most catchy Broke Boys — piano transition Hours In Silence — best vibe Middle of The Ocean — best song 3AM on Glenwood — most authentic Drake 21savage wen mikedemarais Steve Jobs AI pod? seyitaylor !!! Drake 21savage Mid
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