The case — in which the comedian turned media mogul accuses McDonald’s of deliberately choosing not to advertise with black-owned media outlets, including his AMG Entertainment Studios and Weather Group — has been simmering for more than a year.
Allen’s complaint alleges that McDonald’s gives less than $5 million of its $1.6 billion annual television advertising budget to black-owned media despite the fact that black consumers represent about 40% of McDonald’s US sales.by US District Judge Fernando Olguin, but Allen amended the suit and it was reinstated shortly thereafter. Last week, Judge Olguin denied McDonald’s motion to dismiss the case again.
The court’s latest decision “has nothing whatsoever to do with the merits of the case, but simply allows Mr. Allen to continue to try, as he has for more than a year now, to substantiate his speculative and conclusory claims,” legal counsel Loretta Lynch said in a statement. “We believe the evidence will show that there was no discrimination and that Entertainment Studios’ claims are meritless.”
can i sue BET for not showing white programs
This is socialism.
Everything is racist!!!!! ✊🏿
McDonalds might be a lot of things — major contributors to heart disease for example — but they aren’t a racist organization.
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McDonald's ordered to face Byron Allen's $10 billion discrimination lawsuitMcDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of 'racial stereotyping' by not advertising with Black-owned media. In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald's violated federal and California civil rights laws by deeming his networks ineligible for the 'vast majority' of its advertising dollars. Allen accused McDonald's of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an 'African American tier' with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.
Source: YahooNews - 🏆 380. / 59 Read more »
McDonald's ordered to face Byron Allen's $10 billion discrimination lawsuitMcDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of 'racial stereotyping' by not advertising with Black-owned media. In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald's violated federal and California civil rights laws by deeming his networks ineligible for the 'vast majority' of its advertising dollars. Allen accused McDonald's of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an 'African American tier' with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.
Source: YahooNews - 🏆 380. / 59 Read more »