McDonald's ordered to face Byron Allen's $10 billion discrimination lawsuit

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McDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of 'racial stereotyping' by not advertising with Black-owned media.

- McDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of "racial stereotyping" by not advertising with Black-owned media.

While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald's, whose "racist" corporate culture harmed Allen. "Plaintiffs' groundless allegations ignore both McDonald's legitimate business reasons for not investing more on their channels and the company's long-standing business relationships with many other diverse-owned partners," she said.

 

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