Legal pot sales become big business at Outside Lands; 'I just like the vibe of it'

SAN FRANCISCO -- The 2022 Outside Lands Music and Arts Festival featured the popular Grass Lands"curated cannabis experience" for a fourth year.

Grass Lands allows people 21 and older to buy marijuana products which they can consume onsite in a closed-off area where ID checks are required before entering. Olive has worked in the industry since 2002. He says his dispensary is the oldest in the city and he continues to seek out opportunities to educate the public so there is more acceptance of cannabis.

Carpenter's company works with the festival to make sure they are meeting all local and state regulations to have cannabis sales and consumption scaled up for such a large event. She says Outside Lands and San Francisco have helped others around California to see that marijuana can be a success at large gatherings as more organizations choose to include it in their events.

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