Toy figures of people are seen in front of the displayed Disney +, HBO Max, Apple TV, Netflix, Hulu and Prime video logos, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration. Picture: NETFLIX-RESULTS/DADO RUVIC
Previously studios would create content, which would be bought by broadcasters such as MultiChoice and then distributed to customers. Now studios like Disney and HBO, are coming up with their own apps and going straight to consumers. “At present, the Disney has a good target market locally and the content at Disney’s disposal to come is very strong – from the old classics like the Simpsons, the full suite of Marvel to Star Wars.”
To combat this, DStv recently launched the Explora Ultra decoder, which has YouTube, YouTube Kids, Amazon Prime, Netflix, Showmax and DStv Now. MultiChoice SA CEO Nyiko Shiburi refers to this as the company’s “super aggregator strategy”. In essence, MultiChoice is looking to do for online streaming what it has done for local broadcast television with DStv: aggregate content in one place.