ZEE5 Global, the streaming platform specializing in South Asian content, has inked an agreement with local content studioThe first project under the agreement will bea dramedy series with a unique take on a dysfunctional royal family, that will launch in January 2022.
The show will feature a host of Bollywood stars including Naseeruddin Shah, portraying the role of the King, while Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters. Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha also feature. ZEE5 has existing partnerships with TVF , Ashwiny Iyer Tiwari and Nitesh Tiwari, and Red Chillies Entertainment. The company is one of the biggest local streamers in India.Commenting on the partnership, Punit Misra, President – Content & International Markets, ZEE Entertainment Enterprises, said, “ZEE5’s content design principles centre around intimately knowing our viewers and building a bouquet of engaging and entertaining offerings for our multiple consumer cohort.
“We are delighted to announce our partnership with Applause Entertainment to jointly create an exclusive premium slate of stories across genres that are unique and especially curated for our audiences across different countries,” added Archana Anand, Chief Business Officer, ZEE5 Global. Sameer Nair, CEO, Applause Entertainment added, “Over the past four years, Applause has created a diverse slate of content and explored stories across genres, languages and geographies. We are thrilled that our first outing with ZEE5 is witha light-hearted, heart-warming dramedy that is both quirky and delightful, and boasts a stellar cast of actors. We look forward to a long and fruitful partnership with ZEE5 and help contribute in a small way to their global ambition.
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Variety - 🏆 108. / 63 Read more »
Source: Variety - 🏆 108. / 63 Read more »
Source: etnow - 🏆 696. / 51 Read more »
Source: DEADLINE - 🏆 109. / 63 Read more »