ZEE5 Global Signs Multi-Show Partnership With India’s Applause Entertainment

The partnership is designed to create a slate of Hindi-language originals across genres. It will kick off with “,” produced by Applause in association with Emmay Entertainment and directed by Gauravv Chawla and Ananya Banerjee.

ZEE5 has existing content partnerships with TVF, Ashwiny Iyer Tiwari, “Dangal” director Nitesh Tiwari and Shah Rukh Khan’s Red Chillies Entertainment., Applause is a part of the $45 billion Aditya Birla Group and is one of the foremost content creators for streamers in India, with credits including “Scam 1992” , “Call My Agent Bollywood” and “The Office” .

Archana Anand, chief business officer, ZEE5 Global said: “We look to bring to our viewers bold, original stories from South Asia that entertain them and resonate with them and that are brought to life by stellar actors and content creators. We are delighted to announce our partnership with Applause Entertainment to jointly create an exclusive premium slate of stories across genres that are unique and especially curated for our audiences across different countries.

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