Martell, the oldest of the great cognac houses is proud to announce the launch of its brand-new campaign; Be The Standout Swift, starring singer-songwriter and record producer, Davido.
In a film directed by Meji Alabi, Davido demonstrates that true journey to success is for the benefit of many. This comes through with the introduction of Liya, a rising talent, who Davido has been mentoring and supporting. Davido has steadily risen to become one of Africa’s most known musicians over the last decade. Despite his privileged background and illustrious family, he defied society’s expectations and forged his own route in the music industry. He has not only continually elevated the bar, but he has also provided many possibilities for Nigeria’s talented musicians and creatives.