, but the 21st century — and especially the last few years — has seen an unprecedented rise in makeup, skin-care, and hair-care companies founded by famous folks who couldn't resist the lure of beauty entrepreneurship. Some have already come and gone , while others have proven it's entirely possible for a celebrity beauty brand to become a lasting industry staple .
And despite the seemingly fickle nature of the genre and the fatigue that often outweighs fan enthusiasm, celebrity beauty brands show no sign of slowing. We know of at least half a dozen confirmed to be, some by celebrities who have already succeeded in one cosmetic category and want to expand into another.
Here, you'll find the celebrities who currently have thriving beauty brands. Each one's star products are proof that a star'son the label isn't a solid reason to try — or not try — them because some serious research, science, and thoughtfulness went into these lines. All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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