that in 2020, artist direct revenues jumped by nearly 35%, made up more than 5% of the global market and broke the billion-dollar mark — the formula for artist success has been the same for practically a century. The top 1% of performers/entertainers are wealthy, powerful and famous stars and the remaining musicians, songwriters, performers and artists are considered failures.
I think we can all take a collective step back and agree that there are more ways to define success and artistic achievement than being on a list. And yet so many young artists grow up thinking that if they are not on that list, their music is a waste and they’ll just have to consign themselves to a life of accounting or a career in social media marketing.The truth is, there has never been a better age for a self-defined music career.
The major music labels spend millions to make sure we know their artists’ names and music, and they are quite happy with the status quo. So artists, listen: you don’t have to buy into that antiquated system and measure yourself on their antiquated success scale.
Of course, every artist/creator who is devoted to their craft knows that the ability to make art and share it with the world is rewarding and fulfilling on its own merits, without the need for ROI and revenue metrics. Just publishing music is counted as a success for many artists. It brings joy, passion, encouragement, empathy and resilience to those in need. It challenges cultural norms. It gives us a glimpse into other cultures that might seem foreign to us.
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