is adding another way for creators to get money: Super Thanks, a feature that lets fans send cash to their favorite channels — it’s like a permanent tip jar that will show up on all of a creator’s videos.
YouTube had been beta-testing the feature for several months, and now has settled on Super Thanks as the name. Starting this week, it’s expanding to “thousands” of additional creators, available in 68 countries on desktop and Android and iOS mobile devices. YouTube said Super Thanks will be available to all eligible YouTube Partner Program participants by the end of 2021.
Users will be able to donate money to creators in four amounts . In the U.S., those are $2, $5, $10 and $50. Fans who make a Super Thanks purchase will see an animated GIF and an highlighted comment with their donation amount will be automatically added to the comments section, where creators can respond to it.
YouTube will take a 30% cut of the revenue generated from Super Thanks tips. That’s the same share YouTube keeps for its three other paid digital products: