The Impact Agency’s expanded services include word-of-mouth social media activations; promotional mailers and gifting services such as inspired boxes, premium meal deliveries and other promotional materials; celebrity, influencer and press list curation to curate lists that elevate the profile of events, activations and launches; event production and red carpet management; and celebrity support for social causes.
As their work expanded in an organic way to evolve with the landscape, the pandemic accelerated the shift as Hollywood was forced to adapt with virtual premieres while also relying on social media engagement, custom mailers and other initiatives. During this latest phase of the pandemic as in-person events are becoming more popular, Pfeiffer says his Impact team is primed to deal with the current reality: “Those elements that we were already teeing up are more relevant now than ever.