Cannes According To: Veteran Sales Agent Brian O’Shea

How do you feel about Cannes in July vs May?

I prefer May. It gives me a longer summer and it gives us time to put together new film packages before the fall markets.Working as usual, just with a lot fewer people around and little-to-no L.A. traffic. Bottom line – no traveling and a lot of masking! How has the past year changed your attitude to theatrical? Is it no longer the main driver of the business?

I believe the theatrical window will always be important; however, this past year has made it even harder to exploit and monetize. Now, more than ever, publicity for films is important as content is being consumed through all different types of devices, with no set windowing. Theatrical distribution forces people to pay attention to a film. Even if a film fails at the box office, it can be an additive to a film’s downstream revenue.They’re here to stay – selectively.

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