YouTube executive Kelly Merryman has been instrumental in improving content partnerships with large media companies like Disney and Viacom.
Hollywood Park said it has a multiyear booking agreement with Beverly Hills-based concert promoter and operator Live Nation. Musical artists including rapper Pitbull, singer Marina and soul funk duo Black Pumas will perform at YouTube Theater this year or next year, according to a statement from Hollywood Park and YouTube.
YouTube Theater has sold out Live Nation concerts, including a Sept. 11 performance with family band Los Ángeles Azules; and March 12 and 13 shows with singer-songwriter Louis Tomlinson, known as a former member of boy band One Direction. The first Live Nation show revealed at YouTube Theater is a concert by Mexican band Caifanes on Sept. 4.
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