YouTube Nabs Naming Rights to Theater at L.A.’s Hollywood Park Complex (EXCLUSIVE)

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YouTube has clinched its first naming-rights deal. The 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, Calif., will be called “YouTube Theate…

The 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, Calif., will be called “

YouTube Theater will host a variety of live entertainment including concerts, stand-up comedy, award shows, esports competitions, community events, conferences — and events featuring YouTube creators. YouTube Theater is part of the nearly 300-acre Hollywood Park site, developed by Los Angeles Rams owner and chairman Stan Kroenke.

Jason Gannon, managing director of SoFi Stadium and Hollywood Park, said Kroenke’s original vision for the theater venue was that it would embody three core traits: technology, creativity and entertainment. “We cannot imagine a better partner to help us bring this vision to life than YouTube,” he said.

The agreement builds on Google’s previously announced partnerships with Hollywood Park that made Google Cloud the exclusive cloud partner of the Rams, Chargers and SoFi Stadium. Plus, YouTube will be the exclusive “video services and music streaming services partner” of YouTube Theater, SoFi Stadium, Hollywood Park, and the Rams and Chargers.

 

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